What’s Gender got to do with Mindset?

What’s Gender got to do with Mindset?

If you’re like most women, you’ve realised that we’re quite different at a behavioural, emotional, mental, psychological and biological level. How our heart is all entwined with our head and how our female design causes hormonal fluctuations (from day to day and sometimes hour by hour)  that causes imbalances in our moods and thinking, cause us to need tools that take all of this into consideration.

Regardless of all the self development courses or self help books we’ve read, women find it harder to intentionally control emotions (not always under our control) which effects everything from the quality of our decisions, thoughts, commitment and so on, thus affecting all areas of our life.

We are far from silly, in fact we’ve been grossly underestimated and not considered fully in the self-development industry for our biological and psychological differences. We are wired non-static and therefore what seems unpredictable, is simply misunderstanding and not knowing how inconsistency can be harnessed and worked with, not against. In fact expecting consistency, which is the secret of success according to every Personal Development Guru since the Napoleon Hill days is causing women to burn out and fry our circuits. I’d go even further and say it’s causing us dis-ease and terrible inadequacies that are just crippling to women and causes us to feel like failures.

You probably know the roles of the unconscious mind BUT who says the unconscious mind that can grow a brain inside of itself while running a brain at the same time might’nt need a different type of software to run through our hard-wired  gender brain… Current personal and professional development success formulas and therapies originated via the perception of male minds, therefore the solutions, lets call them software applications, do not fit our female minds (our hardware) It’s like we are iPhones and are expected to operate android apps. It’s not us that’s the problem its simply software incompatibility.

Heck, even the M and P Ganglion cells in our eyes have different balances of focal cells and peripheral cells so these very physical components OF COURSE matter. This is why many courses such as NLP who teach rapport actually take women away from our intuition and innate ability to bond by teaching us to do consciously that which we do better than men at an unconscious level.

We have 23% more neural connectivity (the white matter that transfers communication signals) connecting our right and left brain hemisphere. What does this mean when it comes to our ability to find joy and appreciation in life and our emotional resilience? Well our hormonally cyclic body hates to work at anything consistenctly and logically (this is the male brain way) and so we harm our bodies, brains and minds by going against our ‘grain’ when striving to achieve in these masculine ways. We CAN achieve the same things as men, it’s how we go about it that is not the same.

If you understood how your GENDER mind and body syncronise you’d be blown away with a whole new level of hope for women. Heck they say gender is the 1% difference only, but it actually affects 100% of your 50-100 trillion cells which are each coded gender and if we are using male processes, that stress affects all 11 of the bodily systems that run you. We’ve too long now underestimated the power of our amazing gender.

We’ve taken the time to design female software for our unique hardware so we can no longer crash and burn, but instead we can finally be understood and run as we’re designed to.

The self development industry although you see many females teaching it, they themselves have been taught very masculine methods of transformation which fit only 1 in 5 women because they’ve been designed by males for male brains. It’s alright for them because they are the 1 in 5 (many female CEO’s fit this category) but what about the majority of women, the 4 out of 5? It’s just how it is. It’s nobodies fault because we ourselves have been asleep to the joining of these dots. We (IOWI) have joined them for you and developed UNIQUE gender formulated personal development and mindset tools, processes and solutions, it’s our thing here at IOWI (Institute of Women International).

Up until only approx a decade ago most science lab tests done on female subjects were actually boy mice that’d been castrated (apparently that’s what the female version has been to science and still is in many labs, just boys without balls) so really, we are super behind and there’s no knight in shining armour to come save our predominantly female issues any time soon, and he certainly won’t be wearing a damned lab coat, so it’s up to us to take care of ourselves. Female Solutions designed by a woman!

IOWI discoveries and solutions are FEMALE based however that’s not all we care about because breaking the entire cycle is important to us and that’s not just a female issue now is it. We want to help EVERYONE but working THROUGH the women.

So look at what else we considered when creating Women’s Transformology® Courses to help heal and empower women:-

  1. The Female Factor (a full education in layman’s terms so you can go out and educate others in the community) If not us then who? Why not help us spread the word and bring hope and transformation to women who need us.
  2. Working on our own facilitators so bring our clients ‘Cleaned out’ emotionally resilient Facilitators who value the need to keep themselves cleaned out. We accept women to be facilitators who value their own state of mind so we take care of that for FREE for our facilitators. We created a solution we call Intra-support. Won’t find that in any coaching course or breakthrough guru courses.
  3. Epigenetics– Its just an industry word that means the instruction that the genes receive which tells them how to behave. Basically it’s the biggest hope for ALL of us in a decade. You see we inherit the pre-disposition to certain life sufferings as proven now in universities in every capital city in Australia, even Newcastle has one. Yep, we can  turn off the pre-dispositions we inherited and break the cycle.
  4. Our signature transformational process Creatrix® was designed with Epigenetics and the Female Factor in mind. We had to or else we are not breaking the cycle therefore we’d be putting band-aids on wounds that are infected.
  5. Our facilitators enter into a Code of ethical conduct license agreement– Sorry but not anyone can come help us on our misson. You must be a respectful human being that values such powerful processes and the delicate lives that we deal with every day. It takes women willing to own their ‘stuff’ and be on top of it to ensure she’s the best person to be helping others. Does she have to be perfect? NO WAY or else god help us all, but she does have to have a desire to strive to be a good soul with a good heart. We can handle the rest through our own tools if necessary and also the support we share inhouse.
  6. We hold a public registry of Authorised Creatrix® Facilitators so your clients or patients can check to see you really are an ethical Facilitator. (see the search bar in our website footer). There’s too many people out there in this industry who really are quite dangerous because they use some powerful tools on others for self serving and intentionally manipulative egotistical reasons.

Have you ever considered helping women as a way of life and earning great money and loving what you do? It’s truly rewarding and humbling and OMGOSH the stories of the women you will change for the better.

Do you have a passion and dream to empower women to believe in themselves and love the skin they are in, as well as loving yours too as a part of the course process?

We’ve got the transformational tools you need that have been specifically designed just for women.

We have a mammoth vision. To learn more about what we do you could watch this webinar we held recently which really helped women understand the power of female facilitators helping women.

See the Woman’s Transformology Course HERE and TAKE THE ‘READINESS’ QUIZ


We need women to become Transformologists® to help us take this to the world and transform women across the globe!

ps. You could  CLICK HERE to watch the video recording of a webinar where we shared all about it plus more. (Sorry the special in the video is out of date but we have a great deal on now anyway).

Are we kindred spirits?

Are we kindred spirits?

fingers crossed1
You’ve trialled and tributed your way through life’s ‘curve balls’ and you’ve got the emotional scars to prove it. BUT you wear them proudly now because you want those who’ve lost hope to gain strength from you.

You ‘get’ what it’s like to be a weathered woman but you don’t sit and wait to be saved anymore. You’ve learned that your own life is your responsibility and you’ll be damned if you’re going to your grave without making sure the journey was all worth it.

You dream of being able to inspire women and fill them with hope, even though you may need some help yourself to be confident enough to be able to speak up in various situations.

You want to help women live true to themselves, guilt free.

You want to help women feel joy so they can spread that lightheartedness to their kids and be better role models to their daughters AND their sons.

Somewhere inside of you is a yearning to set women free of feeling stuck, helpless and hopeless because you are a caring compassionate soul.

You believe women have every right to happiness.

You are passionate about helping others, even though you may not be sure HOW you would do it.

You’ve got the passion, you just need the vehicle, tools and guidance.

Women deserve to feel content in their own skin and celebrate being a woman, instead of doubting themselves and thinking they are worthless and useless like way too many girls and women do. You see it all around you and…

You want to make a difference damn it!!!!

Deep down you have a feeling you are meant for ‘more’ than to just exist and even more than you are doing right now!!!

You’re ready to be that person!!! You feel you’ve put it off for long enough.

Actually, you might already be fulfilling this mission of yours, so gaining additional support and tools, specifically designed for women would make your toolbox complete.

You know that life is made up of choices and opportunities and that without faith, optimism and action, you wouldn’t have got this far already.

You’ve got your opportunity radar on high alert and you’re ready to seize the moment should the missing piece of your legacy dream present itself. You have faith that things happen when they are meant to, otherwise you would have given up long ago.

IF THIS IS YOU, you are in the right place.

You see, this is who WE are and we want like minded women to come join this purpose also. Come get licensed and trained in the most miraculous process called Creatrix® because it helps the women who are ready, to transform from within to turn their entire life around. We believe in long term solutions that WORK FOR WOMEN.

You can finally get out there and fulfill your dreams instead of dreaming about them, because you’ll turn around and another decade will have passed you by.

Women are waiting for you and need us.

If you do not resonate, that’s ok, thanks for reading. Actually maybe you could share this for the higher good of others and that could be your way of making a difference.

If you DO resonate with this person we speak of here, and you feel this is the opportunity that you’ve been searching for, BOOK A CALL HERE and let’s chat to see if we are the right fit and get your questions answered.

Let’s make a difference and empower women together. 🙂

Why MOST People Fail At Changing Their Lives Long Term

Why MOST People Fail At Changing Their Lives Long Term

first things first


You don’t just wake up one day and you are going to change your life. It rarely happens like that. You know I’m right because at least once a week women SAY they are going to start either a new diet, a new exercise routine, or vouch to do something in a new way BUT how many times have they said that exact same thing? A penny for each one and most women would be rich by now.

Some of us get a wake up call we wouldn’t wish on anyone (I did) and so I don’t want you to sit around and wait for one of those either. So what I want to share with you is the MOST IMPORTANT STAGE to any SIGNIFICANT life change, the very one MOST people ignore.

Also you MUST start with number one and progress in the exact order of progression if you want to NEVER go backwards. The problem with most formula’s for success is they don’t spend enough energy (if any) on this PREP (pre-transformational) stage (if at all) because, well, it can make us squirm and own our ‘stuff’.

YUK,  ‘why put ourselves through more pain for crying out loud’ I hear you say.

No silly, wrong attitude, its WORTH IT I PROMISE!!!!!

We rush to push aside our ‘issues’ to hurry up and get to the good bit of the journey, where it’s easy going and the rewards are plenty. WRONG!!!  WRONG!!!  WRONG!!!

You will see the aftermath of those who habitually restart by skipping this step in the many frustrated people around you who are doing it that way, yet expecting to get life changing results.

Its not long lasting and just like an elastic band you will likely spring back to the old bar level of how far you usually get before you spring backwards. These people can become addicted to the search of the ever-elusive short cut formula to Break through to the other side, to cross their own belief barrier or ‘bar’ to find the longterm happiness and success they seek.

We must milk this stage dry before we move to the next. No short cuts and ready to play FULL OUT.



  1. ACCEPT what is and has been, by getting your life learnings however you have to.
  2. Dig deep to find out what you’ve been NOT aware of about yourself. What have you been denying? You see, we do know our own answers, we just shove them down and dumb ourselves down so we can NOT face our role in our own life past, EVEN if it was an UNCONSCIOUS ROLE we played we need to own it if we are to learn from it. If it was someone elses fault then we think ‘they’ have to get learnings, not us so that’s DISempowering. We still suffer you see. If we own our choice to ‘feel’ what we felt at least, we can ‘unfeel’ it if we look through new lenses.  (see our Epigenetics page).
  3. List what you ‘feel’ from each Significant life event. Notice what these emotions are doing to you and how they effect you and what OTHER feelings they bring up, and how they link to CURRENT events (and they always do).
  4. Go all the way back through to early childhood and mark out them most significant emotional events in your life.
  5. Assess Your Life, honestly.
  6. Dig for your learnings from the ‘emotions’ rather than the ‘event’. What might you have MISread to make yourself feel so terrible that you can re-interpret to mean something different, something empowering to YOU. (stop the blame of anything and anyone before doing this process)

For example:- If you were hurt by the actions of a parent, your learnings COULD be:

It was THEIR interpretation and not necessarily the truth at all.

It could be THEY were treated that way and didn’t know any better so they simply did the only thing they knew to do.

They just didn’t value you and you may have misinterpreted it to mean YOU are NOT valuable just because THEY didn’t value you.

Don’t take it personally.

And so on and so on. Does that make sense?

(BTW. I know a method that takes literally minutes to draw your life learnings out of your subconscious mind as ‘undeniable ‘knowings’ as we guide you to ‘realise’ them as the TRUTH. Sounds a bit weird but hey, works as fast as clicking your fingers. You can investigate Creatrix® at http://www.instituteofwomen.com if you want)

7.  Make Peace with yourself and others. I know you don’t want to hear this word most of you but FORGIVE yourself and others behaviours.

You see, forgiveness does not mean you condone their behaviour in any way shape or form and it doesn’t mean you even have to like the person. Forgiveness just means I’ll stop self-torturing myself over what this person did and set them free to have no control over my mind anymore THAT’S IT!!!!

From here you can move to where many success guru’s or coaches begin at the Take Responsibility stage and from there you can continue your journey taking BOLD and BRAVE charge of yourself, committing  to owning your life fully and that includes all future choices.

Refuse to let anyone or anything sway you because now you KNOW you are valueable, have your life learnings only YOU are in control. You can’t any longer blame others, things or anything outside of yourself or else you will give up your power. Make a pledge to CAPTAIN YOUR OWN SHIP.

And the rest, well you can hang with me for the next steps or seek out a good life coach etc because  the rest is about values, being true to yourself and recycling back to this FIRST STEP whenever you slip up. Try to avoid it and it’s backwards we go so REMEMBER NOW TO SET THE TIME ASIDE AND GIVE YOURSELF A CLEAN OUT.

Or get us to do it for you. Either way I wish you well on your journey to a happier and more peaceful yet successful life living your dreams.


To your Limitless Success, Wealth and Happiness

Maz Schirmer

Women’s Mindset Junkie and Transformationalist.





Over time women have accumulated blanketed layers of tainted perceptions that have buried incredibly innate superpowers deep within her core that we have not only forgotten how to access or use, but we’ve long forgotten that they exist at all. When we get back in touch with what I call our girl ‘superpowers’, we cannot doubt our worth, our level of influence, or the value of our contribution, as many women do today. If ever there was a time for women to rediscover their extraordinary essence, it is NOW. It’s time to reignite our spirit.

Most women have been lulled into a false sense of security and trust that the systems of authority in areas of expertise (medical research, politics, and education etc.) will find solutions to our female health and wellness issues.

My research has uncovered that 95-99% of these ‘bodies of knowledge’ were originally philosophically perceived, formulated, measured, modeled, discovered and determined by male minds. We cannot fully ever know what it’s like to be a male just as males cannot fathom what it’s like to be female, regardless of their area of expertise or authority. We have mistakenly been waiting for something that is not possible.

In order to heal our own minds and bodies and be able to function at our best we must first accept our deeper, underlying differences, which will empower us to become proactive in finding our own solutions. This will allow us to thrive, and celebrate our essence while forging a new path for future generations to follow.

A Woman’s limbic system is much larger than males and although some similarities, it almost seems to have a separate function for each sex. For women it’s the emotional interpretation centre that instructs our hormonal (endocrine) distribution centre to function according to these perceptions. Perception (and mis-perception) affects EVERYTHING and cause stress. This is important to know as it is the reason why and how we get ourselves ‘stuck’ and have problems unique to us.

Our limbic system is designed for that of a ‘creator-being’ that can create the egg of life, develop and nurture new life within itself and continue the maternal process outside of itself through naturally organic intuition and hormonal bonding (For example, A man may not know he is a father unless told, but it’s impossible for a mother to not know she is a mother). Women are built for love, not stress. The effects of stress hormones releasing overtime inside of a female body is messing with our design and its showing up as hormonal and emotional dysfunction. Frankly, we are not built for it.

It has been perceived that a brain is a brain, a mind is a mind and an emotion is an emotion, regardless of gender. While similar, the way in which women go about creating the emotion, the processing of information and functioning biologically and intuitively, both consciously and unconsciously is the key difference. This is the secret to UNcreating our own unique problems and creating new and unique solutions.

This is why the existing male developed mindset changing processes and success and happiness strategies are just not working for females. This is why I have broken new ground by creating a Women’s Genetic Breakthrough Process, it’s been long overdue. Remove tainted perceptions that cause unnecessary stresses (even inherited ones) and you reclaim your power and your body can get back to its originally designed functionality. Your female mind can be set free along with emotions and limiting beliefs that make you feel ‘less than’, ‘not enough’ or ‘insecure’.

Let us fathom ourselves and not forfeit our own power as it really does takes one to know one. We’ve seen it, we’ve heard it, we’ve read about it everywhere….the time of the woman is NOW!

WE are what WE have been waiting for!


WHAT IS CREATRIX® Join the Creatrix® Revolution today, consider becoming a licensed Facilitator




Strength against the cloudsWOMEN ARE EMOTIONAL beings! This can mean when we are happy and free, our light is very bright and everyone around us is affected positively. With that energy we are ‘attractive’ from deep within which ripples outwards to be visible on the outside.

This effects those around us to the point of causing them to see their world through different lenses, therefore changing the potential of what others see as possible. This is the kind of role model and leader we ‘want’ to be and as women, there is always a level of influence we have on others, especially little humans still developing and growing and learning about life. They do what we do not what we say as you’ve no doubt realised by now.

On the flipside (yes there is always a flipside, sorry to be the breaker of bad news but it too is perspective) our emotions can wreak havoc not just on ourselves but others as well. Are you meant to feel guilty about that? NO. Are you meant to own it? YES. Is it your fault? Not necessarily. It can be many factors and for various reasons…

BUT here’s the great news:

We just don’t understand what a negative emotion is trying to tell us, or else we would listen and make choices that would help us take control and direct them properly ,rather than being led by them, sometimes into a shark-cage and in some cases we become the shark. It’s bad enough others don’t understand why we do what we do but when we ourselves don’t understand why, it adds another layer of complexity to the problem.

Another MASSIVE factor is your gender difference. Every single cell in your body is your gender so  Physically, Psychologically and Hormonally you are unique female being and emotion is a part of your innate design.

The ability to control your emotions begins AFTER the removing of old patterns, limiting beliefs and pain that has been too long held inside of you. Also, getting yourself life changing ‘tools’ to keep yourself cleaned out afterwards. We all know we SHOULD break these patterns and cycles but what most don’t know is HOW to do it. Here’s the reason for our negative emotions…

The 6 POSITIVE REASONS you Feel Negative Emotions:-

1.  It could be your UNCONSCIOUS MINDs way of communicating to get your attention. The stronger the emotion the more it needs your attention. One of your unconscious minds jobs is to keep you safe, protected and in sync with your own higher good. It’s a signal so take time to listen. What have you been doing that brings on the feelings? What is the trigger?

2.  It’s that time of the month (wait a week if still happening it can be one of the following…). There’s a beautiful symphony of goings-ons behind the scenes inside of you at any one time. We spend a lot of time educating women in this area, because many parts of us are linked up by nature we should at least get educated on what directly effects our lives. Did you know that hazy-brain time of the month co-incides with your cycle and your ‘sharp as a tack’ stage also is virtually predictable. The emotional aspects and how to control them have never been taught to us, until NOW.. Imagine all teens knowing about this… The girls won’t think they are going nuts and unpredictable and we could teach the boys this also so they understand why females do what they do too.

3.  A sign to STOP, Assess and make a Decision. Too often in life we avoid making decisions so we are causing ourselves to keep feeling bad. We perceive there is no choice when there is almost always choice however to see it you can need help getting out of your own way to see the trees clearly and not the whole forest.

IF IT PERSISTS beyond the top 3 it might be:

4.  Your intuition is telling you something so come out of denial. (Change MUST happen for it to stop) Its very likely yelling at you to WAKE UP and deal with ‘stuff’ and pull your head out of the sand.

5.  Suppressed Emotion surfacing that was buried so deep your unconscious mind, for whatever reason, thinks now is a good time for you to deal with it before you get sick. In this case you need to get your life learning’s to make it stop (The uniquely female minded process called CREATRIX® does just that). Then you can get back to healthy mind and body…

6.  Not living in alignment to your highest values. This also requires change or decisions.

Please don’t dismiss your negative emotions and especially don’t learn to COPE WITH THEM. The definition of ‘cope’ means to not even try to get rid of them but to actually push them down and pretend they don’t exist and ‘get by’ with them. This causes the suppression of emotions that fester inside of you.

There is no HOPE in that approach when nowadays there are processes that really do WORK and long term as well. There really is a solution now, regardless of whatever past experience you’ve had with other processes. You NEVER give up the fight to be happy and let go of the ACCUMULATED poisonous emotions. You face them head on, own them, deal with them, get the life learnings from them, let go and then move forward.

How well are you doing the process of stabilising your emotions because it’s worth addressing. Your children or those who look up to you will do what you are doing and how you are doing it. Get rid of them from your system for more than just your own reasons.

You see, if you think you see a snake on a path in front of you or whether there is a real snake, your body reacts PHYSICALLY the EXACT same way.

The same amount of stress hormones (blend of up to 1200 of them) and adrenaline courses through your veins in an instant, bathing every single cell in your body, so therefore what you perceive through your invisible mind that you turn into emotion, DOES DEFINITELY AFFECT YOU PHYSICALLY.

That in itself is enough reason to get help and get it over with, so you can effectively navigate with the future negative emotions helping guide you. Don’t hate your negative emotions, they are a part of you. It’s just the language your body uses to talk to you and guide you. It’s your navigational life GPS when you know how it works.

This could be you very soon:-

sarah dutton better calm mother after creatrix


See our homepage to download an ‘info’ pack if you are wanting to go straight to our CREATRIX® breakthrough courses.