We transform and empower you so you can empower others with unique and powerful tools developed especially for the female mind.

 The Institute of Women™ Difference

Too many breakthrough coaching companies and guru’s claim to specialise in women, but are using male formulated, “one size fits all” solutions such as NLP (Neuro Linguistic Programming) and other conscious, logical and cognitive mind strategies. Although there is a lot to be said for these solutions, they often simply fall short for women – leaving them feeling frustrated and in need of something more, even after spending up to $100,000!

These processes just don’t fit our female circuitry in the same way that iPhone apps don’t work on an Android phone. Us women are complex, intricate beings and often these techniques don’t get to the root cause of our issues – because they’re simply not designed for our minds.

This is where we beg to differ… We SPECIALISE in women!


We’ve designed and compiled a unique program and breakthrough tools JUST for women that ‘fits’ us beautifully. Our tools work BETTER than anything you will have tried or are currently using for your female clients. The key difference is that we factor in the scientifically proven biological differences of our amazing female brains, hormones – chemical inducing emotions – and how we function psychologically and behaviourally.

Our process is called Creatrix® and is THE method that women have been waiting for. Attend one of our programs and you will experience the incredible transformational power of Creatrix® for yourself. You will then have the opportunity to learn how to facilitate the process for other women. This will put you in great standing for a rewarding and fruitful career achieving outstanding results with your female clients that are FAST-ACTING and LONG-LASTING!


In a nutshell, we help you turn your life into a lifestyle and then your lifestyle into a LEGACY.

“This program surpassed any expectations I could have had.”

Who was that person in my before video, seriously…? Other than raising my 4 kids alone, this has been the biggest thing that’s happened to me.

I can’t believe how rewarding it is to work at this deep level with women!

Nikki Vincent

TV Presenter & Founder Soulfly Foundation for Women

We can transform and EMPOWER YOU to become the best version of yourself so you can get on with helping the women you so passionately want to empower.

Our solutions are unique, powerful and designed especially for women to ensure you get BETTER, longer-lasting results with your female clients.

Meet Our Founder: Marylin (Maz) Schirmer

“Hi sister revolutionist 🙂  I invite you to join me in turning women’s lives around.”


I can’t imagine anything more fulfilling or rewarding. I live and breathe to change women’s lives for the better by changing the mindset, thoughts, insecurities and emotions women have that don’t serve them.

The biggest lie we’ve been told is ‘Its a long slow process to change your mindset’. That’s because THEY don’t know of a process that isn’t. But I do… it’s called Creatrix® and it has the power to transform women quickly, and with long lasting results!

There are 3 things I know very well:

  1. Women
  2. How to help them transform their lives using their minds
  3. How to help others do what I do and be darned successful at it!

Why do I now CRAVE to train women to empower others? Because, while although I NOW run 3 successful businesses and get to live a beautiful abundant life through empowering and leading women to success and happiness in the personal development industry, it wasn’t always that way.

I was quite screwed up (lucky to be alive in fact) for the first 30 years of my life. I was a single mother of 4 little kiddliwinks, struggling on the pension, suffering domestic violence involving guns along with other forms of abuse, living in fear and hiding for 400 days. I could go on and on. Basically I turned my life around on a dime due to one of those freakish unexpected life-altering wake up calls that I wouldn’t wish upon anyone.

What I do wish on women, is to bring them their unique life learnings just like I got DURING my wake up call. That’s exactly what I do now FOR YOU and you can do for YOUR CLIENTS through the incredible processes I’ve developed exclusively for women.

Maz was a TRIPLE award-winner at the prestigious 2017 Stevie Awards at New York City for women in business!

Maz walked away with 2 silvers and a bronze at the international awards, held in New York City in November 2017:

  • Female Businesswoman of the Year in Asia/Australia/New Zealand
  • Most Innovative Company of the Year
  • Women Helping Women – Business



“If you are a world difference-maker determined to help women shine their lights, and become who they are meant to be – the real women behind the masks and insecurities – then we need to talk.”

Who Should Attend Our Programs?

If you are in the business of empowering other women for a living, our revolutionary female developed tools are for YOU. Not only can you experience our aMAZing breakthrough process – Creatrix® – for yourself, but you can also go on to learn how to facilitate it for others to achieve incredible life transformations in your female clients.

We have an application process for our programs to ensure we have women of high integrity representing our institute.

Our programs are most ideal for women in 1 of the following positions:

  • You are already in the personal development industry in some capacity. E.g. a life coach, therapist, practitioner, counselor, carer, psychologist, mentor, leader, trainer etc. in industries such as health, wellness, fitness, weight loss, education, disability, public services or wherever you may deal with women who want to change for the better.
  • You’ve realised you are deeply passionate about empowering women and want to make the lifestyle choice of actualising your dream or vision to make a career from it. You are ready to commit to just 1 week learning what you have to because you just need the education and powerful tools (without all the historical theory that wastes your precious learning time) that are guaranteed to work for your female clients or patients.

Our Values

  • Permanently breaking generational cycles
  • Empowering women with the tools they need to thrive
  • Gifting children with calm control and well balanced role models
  • Helping create harmonious homes & relationships
  • Lifestyle and financial freedom for women
  • Support for women who choose to step up in leadership
  • Intra-support for our facilitators to feel confident and uninhibited
  • Setting women free of suppression
  • Igniting women’s innate power to lead and create a successful life, lifestyle and legacy.

About Creatrix®

What Is Creatrix®?

Creatrix® is a female-minded breakthrough (healing) experience that sets a woman free of her mental & emotional ‘blockages.’ It wipes out the issues that stop a woman feeling great about herself and in control of her life. It’s fast, pleasant and instantly transforms a woman at her CORE. Discover the real you and your potential!

What Does It Do?

It TRANSFORMS women’s minds so they can let go of the past, release limited thinking, stop negative head chatter, break sabotaging cycles, perform better, make better choices, feel internally strong & confident, become self-aware, feel worthy & empowered… just to name a few outcomes! See the full list below:

What Do Others Say?

One client called it “Emotional Botox” (She looked years younger after Creatrix®). Another called it “Emotional Rehab” (She was cured of her habitual emotional outbursts). Another client called it “as miraculous and powerful as a cancer cure would be, but this is for women struggling emotionally instead, which affects more of the population.”

Why Women?

Because women have unique needs and we know EXACTLY how to meet them.

Women are genetically different to men and we have created the solutions that WORK for the female mind.

How Institute of Women International™ Was Born

Our founder Marylin Schirmer continues to prove that anything is possible given the right tools, understanding, education and support. Her life story is nothing short of shockingly EPIC. She took herself from an unemployed checkout operator who lived in hiding with her 4 small children, fearing for her life for more than a year as an abused single mother, to achieving what most women only ever dream of.

With more than 15 years of great international success and revolutionary research discoveries that led to the pioneering of her innovative mind and success breakthrough processes, the Institute of Women International just seemed like the natural thing for her to do. Just more evidence that her Midas touch is simply a system that is able to be duplicated.

Her determined soul realised there weren’t any real solutions that fully understood what goes on inside of women let alone a solution that is designed accordingly and that works. Many women had tried what was available through traditional means such as psychology, self-help books, self development breakthrough weekends, and many of the guru formula’s, but nothing seemed to truly help WOMEN.

Something was missing in the understanding, so through decades of intense research, Maz has uncovered that there really is a gender biological difference that affects all of a woman, including her psychology and mind processes.

“It’s like we’ve been trying to run Android software inside our iPhones for way too long.

Its time we had something that wasn’t mostly left-brained and formatted logically, spatially and sequentially to solve the creative and emotionally charged problems that are common in females.”

– Maz Schirmer

Women are not complicated, just often misunderstood.

Marylin’s research led her on a quest to not only fully uncover what lies inside a woman, but develop a solution that was fast, simple and ‘fitted’ the way she operates. She designed 2 processes that cause long-lasting transformation like nothing else does, which have been described as nothing short of miraculous.

Our methods are the ONLY METHODS IN THE WORLD that specifically cater for and fully understand the unique female unconscious mind, her individual needs and how she perceives the world and sets about achieving her desires. Many existing models work well with the male mind as they are based around logic, whereas logic has no place in un-creating emotional blockages that are common in women.

Psychologically we are different and we are excited to show women just how amazing they are, and also educate and empower them with uniquely designed processes specifically for them.

As a woman do you often feel frustrated? Like your life is out of your control? Do you seem to be re-creating the same situations over and over again in relationships? Do you constantly feel like you’re hitting the glass ceiling? Do you feel stuck or unhappy?

Yes? Well look no further… YOU HAVE FOUND YOUR SOLUTION, FINALLY! And we put our money where our mouth is!