What you may not know about me, is that my gift is simplifying success for women, so they are WAY more likely to achieve their dreams and goals.
For example, I created A WHOLE BANK OF SIMPLIFIED TOOLS we call our Resource Library. It’s got hundreds of files in it.
Here’s just one of my shortcuts from the Resources Library… Shhhh this is exclusive, so it’s for your eyes only:
I guarantee they will be able to find their niche in under 10 minutes, whereas this stops MOST women from launching. Remember though, they have the tool Creatrix® that works on deep issues, so convert this to be your service solving skills and tools.
I call it READY. AIM. SPECIALISE!
Hate the idea of nicheing in your business?
Did you know how simple niche-ing down can be? It’s sometimes too close to your nose to see, so let me help you.
Did you know niche-ing is simply becoming a specialist in solving 1 PROBLEM?
People pay more for a specialist, trust and look up to them.
It can be as simple as specialising in ONE EMOTION, ONE BELIEF or ONE EVENT.
Niching is to get them in the door, or at least saying “OMG THAT’S ME”.
In sessions you still do other things, but the measurement from the ONE thing will be drastic and stark to them. This is the secret to getting happy, long term raving fans.
DID YOU KNOW:
If you continually refuse or avoid to niche down to a defined target audience, and instead choose a broad target, such as ALL women, it’s likely because either:
1. Someone well intended, has misguided you, saying it’s not necessary. The problem with no niche, is explained below in more detail. It’s a choice, however, you must know WHY you choose to either do it, or not. Then you must take responsibility for your choice. The consequence must be weighed up so you make this decision intelligently.
2. Because you don’t understand HOW easy it can be or WHY it’s so important to those you can help most effortlessly, not to mention the benefits to your bank account.
OR….
3. You think it’s more considerate to offer the service to ALL women because, you’re seeing it as discriminating against women outside your niche?
If so, have you thought it could be a fear in you, not a discrimination to them?
Because what would that say about YOU if you left anyone out?
OR,
…another issue in you could be ‘needing to be seen as virtuous and inclusive’ because you were excluded at one time or been raised to believe it’s bad?
Something to ask yourself.
Here’s the EFFECTS OF BROAD TARGETING-
1. They don’t 100% know you’re talking to them, so they pull out of events they sign up for with you, because oh well, who wants to listen to people who will only partly (they think from 5% to 99%) give them what they need and they have to be in a room with, and listen to you discussing other things as well. Their time is precious to them.
2. Not enough NEED or PAIN to drive decision making, so they never sign up. Every other expense will come before this one.
3. Not as trusting of you because she sees you as knowing a little about a lot of things but not a lot about HER ONE THING.
4. Gets bored when you talk about the other issues that she doesn’t consider important, so she wanders away from your page or posts, and Facebook pulls you down in her feed, because it thinks if she clicked away, she wasn’t interested. Now she can’t see your stuff when you think she can.
5. Respect is more easily lost and rapport can take extra time because she doubts your ability to help HER or understand her well enough.
6. Because of the lack of certainty she had in you from the start, she can be harder to convince you are worth paying so much to.
7. Her expectations will be higher and no way for her to know she got what she thinks she paid for.
8. Less likely to refer you, just in case you don’t understand her friend’s issues.
9. More likely to ask for money back.
10. More likely not to see results, because you’ve made other issues important, but to her they may not be. It’s only a problem if it’s a problem to HER. This may make her feel she wasted her money and that you didn’t respect her time.
11. More problem in sessions. More sabotage. You can think it’s something you did, when really she was not ‘fitting’ you, so the doubt can be high. Not much different to dating, because they want a match in some way for this kind of work. To them it’s an intimate thing.
12. Less likely to come to you is things arise between sessions. Where will she go then? (Believe me, you don’t want this to happen)
But when specialising, YOU GET almost the opposite, such as:
1. They 100% know you are their guru at first glimpse. They invite their same people with same issues to your groups, and share your posts because you are a kindred spirit expert in their eyes. No convincing needed, and read everything you put out.
2. Easy to convert and get her to pay you well. (Specialists make more money than mere general practitioners ;))
3. Faster connections and better rapport from the onset.
4. They are already in groups and associate with others also in your Niche, so they refer them ALL to you, even long after their breakthrough, plus you have your own story, just like them, so she has 2 evidence stories to tell her friend. Yours and hers.
5. Expectations are less, more easily manageable, and more appreciated. You relieved her BIGGEST pain that she had most evidence of to compare to, to know she changed, because it was so bad for her.
6. They trust you, because it helped you with the same issue. It causes her to surrender to the process, with you in lead role. It causes instant connection so that means likeability and respect, automatically. Makes your job fun, not hard. Effortless and even quite simple.
7. You never have to think again about a speaker subject. It’s always ready to go.
8. Plus, anything else I left out that is the opposite to the issues that come from broad targeting negative list above.
Positives of serving a broad market- Can’t think of anything other than it feels good to the facilitator, but I’m sure there is something I am forgetting.
Here’s a few SINGLE EMOTION NICHE examples:
>Guilt- (You could niche even further down into mothers guilt, guilt from infidelity, guilt from miscarried, guilt from giving a child up for adoption, guilt from feeling sexual pleasure or connection to a sexual abuser, guilt for choosing not to have kids, guilt for blah blah blah)
>Grief- (more specific could be grief after loss of a child or miscarriage, grief after losing a parent, grief after losing a pet, grief after losing a partner, grief of a terminal disease, grief after divorce, grief after losing someone to suicide etc etc etc)
>Regret- (refer for seniors, of a life not fully lived, regret for sleeping with someone outside the relationship, they for a life you didn’t get to live choosing to be forced into being a Carer, etc etc etc)
Here’s a few examples of SINGLE EVENT NICHE’S-
>Rape (you could then specialise further in- raped by a family member, date-raped, raped at school age, raped by husband, etc etc etc)
>Sexual abuse as a child that causes lack of sex drive or repulsed by sex as an adult.
>The fallout from being an ill child
>Getting over divorce
>From grief to loving your life when the kids have left home
>Women gone through menopause
>Whatever event YOU experienced
Can you see why it’s so highly recommended, even though it can feel it will be hard to find them, but they are easily found with searches.
GOOGLE HAS LOTS ON YOUR SPECIALITY. You can find your unique way to teach them about it in posts, if you want to know the topic inside out. And add stories of what it was like for you when you had it. And stories of you without it.
So who now understands the benefits of a niche more than they did before, and intend to put the effort in to creating yours, and who has a niche already?
Love and belief in you, Maz xx
